HEAT CHANGING MUGS

Key Features The WoWMug® effect is created by applying a coloured heat sensitive coating to our white Durham ceramic mug. The mug is then printed. On a dark coating the printed image cannot really be seen but when the hot liquid is added to the mug, the heat sensitive coating becomes transparent and the printed image appears, bright and strong.

As the mug cools, the heat sensitive coating is restored to its original colour. The effect does not wear out, but prolonged exposure to direct sunlight will fade the coating.

Coating Colours The heat sensitive coating is available in several standard colours: black, pink, red, green, blue, brown, bottle green and orange. Specially coloured coatings can be prepared for a minimum order quantity of 20,000 mugs. If the image is printed on a dark coating, it is only very faintly visible when the mug is cold. On lighter coatings, the image is visible when cold. In either case, the effect is dramatic.

Print The mugs are printed by dye-sublimation: the image is first printed using special inks onto a carrier paper and then transferred by a heat process to the ceramic surface. Under heat and pressure the inks vaporise and permanently dye the mug with your design. The process is quite different from conventional printing and there are limitations. On the other hand, the sublimation process gives an exceptionally bright and attractive finish unobtainable by any other means. Please ensure that you have our artwork guidelines and that these are made available to and followed by your designer.

Unique 360 degree print Your design can be printed all the way round the outside, including right under the handle. We call this ‘full-wrap’. Alternatively, a 10mm gap can be left either side of the handle (‘partial-wrap’). Your name or logo can be permanently visible. The mug can be screen printed in one or more spot colours with permanently visible inks. This print can be seen whether the mug is hot or cold. Because mugs vary slightly in size and handle position, it is not possible to register the position of the permament spot colours closely to the background print. Spot colours have to be kept 25mm away from the handle.

All Mugs - Standard Packaging Individually packed in a plain polythene bag (unsealed) and then bulk packed in cartons. 36 mugs per carton. Carton weight: Approximately 10 - 12Kg.

Alternatively, mugs can be packed in white polystyrene containers strong enough to post for an extra cost. These ‘Styrenes’ can hold 1, 4 or 6 mugs. A white corrugated postal carton can be supplied for the single ‘Styrene’ to be put into, please call for prices and samples.

The WoWMug® is unique Protected by patent GB2325182. US and European patents pending. The WoWMug® is manufactured under licence.

The name WoWMug® is a registered trademark for heat sensitive mugs